L’émergence des Tics est allée jusqu’à modifier considérablement les habitudes de consommation des populations. Ceci a poussé bon nombre d’entreprises à adopter de nouvelles stratégies comme le marketing digital afin d’atteindre la grande masse et de raffermir leurs relations avec la clientèle. Jadis, les entreprises misaient sur le marketing classique pour faire connaître leurs produits…
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