The famous organization PNUD ready to support Senegal The United Nations Development Programme (PNUD) has expressed its willingness to support Senegal in its ambitious project titled Strategy Senegal Digital 2025. On the sidelines of a seminar to update and operationalize the “Digital Senegal 2025” strategy organized on 27 January 2020 in Dakar by the Ministry…
The advertising industry has undergone major changes around the world with the rise of new digital platforms for exchanges and discussions. These new tools called social networks have given a new configuration to advertising with a range of opportunities offered to companies, individuals, in one word to all users. For several years, corporate advertising was…
In a context of an uncontrolled urbanization in our cities, the planning and improvement of urban life become an increasing concern for governments. The promotion of “smart cities” seems to be a priority in addressing these challenges. Smart city, digital city, green city, connected city, eco-city, sustainable city… Here is a list of expressions used…
The emergence of ICT revolutionized considerably people’s daily activities through e-commerce platformes for shopping etc…. This has led many companies to set up new strategies such as digital marketing in order to reach the mass market and strengthen their customer relationships. In the past, companies relied on traditional marketing to promote their products and broaden…
